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KMID : 1024820220100010066
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Journal of Korean Academy of Dental Administration
2022 Volume.10 No. 1 p.66 ~ p.75
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Status and effectiveness of online dental role-play images and dental ASMR videos
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Lee Geum-Han-A-Reum
Kim Geun-Hyo
Kim Su-Min
Lee Eun-Ji
Ji So-Hyeon
Choi Yun-Hee
Shin Sun-Jung
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Abstract
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This study aimed to compare the perception of dental role-play or dental ASMR videos between the general public and dental personnel, to determine whether they are suitable for mass media or educational media, and to identify guidelines for video production. The survey consent form was agreed on using SNS for the general public and dental personnel, 236 ordinary people and 232 dental officers who said that they watched dental ASMR videos were analyzed. The questionnaire consisted of 27 questions for the general public and 31 for dental personnel. Data were analyzed using the chi-square test and the Independent T-test using SPSS 25.0 ver. The viewing experience of ‘dental ASMR videos’ was significantly higher among dentists (84.7%) than among the general population (71.5%) (p<0.001). Overall, 53.8% of the general public were interested in watching dental ASMR videos, and 47.8% of dental personnel acquired clinical information from them.. Overall, 64.8% of the general public and 65.5% of the dental workforce felt that such technical videos should be produced under the guidance of experts in the field to provide accurate technical information. It is necessary to avoid indiscriminate video production with inaccurate information produced by non-experts and to continuously monitor dental ASMR videos dental institutions for better quality of the videos.
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KEYWORD
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ASMR, Dental ASMR videos, Digital media, Mass media, YouTube
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